In 2012, TBWA NYC sent a brief to every TBWA creative team around the world.

Brief: Create an imaginative way to raise the exposure of Room 13 (TBWA’s global charity client) within the TBWA agency network, and help raise funds for Room 13. Who is Room 13? Room 13 gives unprivileged kids a creative space to express themselves through art in 19 different countries around the world.

After 3 months and a tonne of concepts submitted fromTBWA offices around the world, my concept was chosen.

Idea: Project Portrait - donate your face and commission a young artist from Room 13 to create your portrait for Gmail and Facebook.

Results

• over 1500 individual portraits created by hand from kids in Room 13 all over the world

• over $25,000 raised in-house 

Awards
2014 TBWA Global Disruption Award

Creative Concept and art direction- Jayne McSwiney
Copywriters - Katie Bowman and Fraser Mason
Agency: Whybin/TBWA
Case Study Video Production: TBWA Belgium